Start tracking for free.
Grow your AI direct bookings.

Start with free AI traffic insights. Add visibility tracking for a clearer view of recommendations, or improve your direct-booking path with a custom optimization project.

Free tracking is the foundation. Visibility and booking optimization are optional and can be combined.

AI tracking

Start free
Free

Meet the AI visitors on your website.

See AI crawler activity beyond standard GA4 reports. Find the pages AI visits most, spot suspicious activity and get a free weekly analysis.

  • Tracking 227 bot types and counting
  • Verify AI identities and flag potentially malicious activity
  • AI’s most-visited pages and on-site behavior
  • Compare the pages humans and AI visit most
  • Free weekly AI traffic analysis report
  • AI-referred visitor tracking
  • One free 30-minute setup call, step by step
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No monthly tracking fee. No visibility subscription required.

AI direct bookings

Custom project
Custom

Make your website easier for AI to book.

We optimize your website so more AI agents complete the booking on your own site.

  • One-time optimization and setup, custom quoted
  • Content, AI access and booking-flow improvements
  • Optional WebMCP or API integration
  • Attribution and booking connection agreed first
  • No visibility subscription required
Book Demo

Setup is quoted for your hotel’s scale, website complexity and agreed integrations.

All subscription prices are in USD. This is a proposed hotel offer for review; service availability, attribution and pilot scope are confirmed before onboarding.

FREE AI TRACKING

227 bot types and counting.
Know who’s visiting.

Our current list covers 176 AI bots and 51 other bots, with recognition expanding as new agents appear. Identity checks help distinguish genuine AI-provider traffic from impersonators and flag suspicious activity.

ChatGPTGeminiClaudeMeta AIPerplexityGrokCopilotDeepSeek
We’ll walk you through setup.

Your free plan includes one 30-minute setup call. We’ll walk through installation with you, step by step.

AI VISIBILITY · US$259 / MONTH

See who recommends
your hotel.

We ask about your six guest scenarios twice a week and track how your hotel appears in the answers.

Included in your plan

ChatGPTGeminiMeta AIClaude

Add more coverage

Muse MetaGrok

Add-ons are priced separately. Tell us which platforms you’d like to include.

INCLUDED, EVERY WEEK

Your AI traffic,
explained.

Get a free weekly AI traffic analysis report covering visit patterns, popular pages and suspicious activity. Use the findings to decide which parts of your website deserve attention.

AI’s favorite pages

See which room, dining and policy pages AI visits most, how it moves through the site and how that activity changes.

Human visits alongside AI visits

Compare the pages people visit most with the pages AI favors. See where the two audiences focus on different parts of your hotel.

Identity checks for AI traffic

Check whether a visitor claiming to be a major AI provider matches its identity signals. Flag impersonation and potentially malicious activity for review.

A free weekly analysis

Receive an AI traffic analysis report every week, including changes in activity and the pages attracting attention.

SIX SCENARIOS, BUILT AROUND YOUR GUESTS

Track the trips
your guests are planning.

Tell us who you want to welcome. We’ll choose six travel scenarios together and write the questions your guests might ask AI. We’ll agree on the languages and wording with you.

Location & eventsBusiness travelFamily staysCouples & occasionsLong staysBudget & value

For business travelers, a question might be: “Which hotels near Taipei 101 have a quiet room and space to work?” Family travelers may ask about connecting rooms or breakfast. We keep the agreed questions consistent so you can follow changes over time.

6 scenarios · 4 included platforms · Twice-weekly checks · A monthly 30-minute review

AI DIRECT BOOKINGS

Keep the booking on your site.Let AI agents book with you directly.

A one-time optimization and setup fee is quoted for your hotel’s scale, website complexity and booking-system requirements. We agree the scope and price before work begins. Optional visibility tracking remains US$259/month.

A SETUP PLAN FOR YOUR HOTEL

Build a better path
to direct bookings.

The one-time quote reflects your hotel’s scale, website complexity and the work you choose. We review the booking path and agree on the priorities together.

Hotel information

Improve room details, amenities, policies and structured data so agents can find the facts they need.

AI access and navigation

Review access rules, page delivery and navigation so useful hotel information is reachable.

Booking flow and measurement

Improve the route to your booking engine and set up the agreed measurement for eligible AI direct bookings.

Optional: WebMCP or API

Where supported, build structured tools or an API that help agents query hotel information or use agreed booking functions. Scope and compatibility are confirmed in the quote.

The free tracking plan still includes a guided 30-minute installation call. The one-time project fee covers direct-booking optimization and implementation.

How the offers work together

What does this add to GA4?

Standard GA4 reports automatically exclude known bots and do not show how much bot traffic was excluded. A standard GA4 tag does not automatically ingest your web server’s access logs. Custom server-side events can be sent through Measurement Protocol, but that requires additional implementation. Arrivl adds AI visitor identification, page-level behavior, suspicious-activity signals and weekly analysis. Google: bot exclusion · Measurement Protocol

Do I need to write the questions?

We’ll write them with you. Choose six guest scenarios that fit your hotel, then agree on the languages and phrasing. You receive a weekly summary, monthly findings and a 30-minute call to discuss what to improve.

Can I cancel my subscription?

Yes. AI visibility is a monthly subscription and you can cancel anytime.

Can I combine the offers?

Yes. Tracking and its weekly AI traffic analysis are free. Add visibility for US$259/month, or a custom direct-booking optimization project. You can combine both paid options.

What optimization is included?

We review your hotel’s size, website and booking system, then quote a one-time project covering the agreed improvements. This can include hotel content and structured data, AI access, booking-flow usability and attribution. WebMCP tools or an API can be built as optional integrations where your systems and target agents support them. The US$259 visibility subscription covers analysis and a monthly review; implementation is quoted separately.

Can I begin with a small amount of AI traffic?

Yes. Tracking starts free right away, with a guided setup call. The weekly AI traffic analysis report starts once your site has enough AI traffic for a meaningful week. Add visibility when you want to understand recommendations, or discuss a custom optimization and setup quote when you’re ready to improve direct bookings.

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