ArrivlDirect bookings from AI agents
Let AI agents book rooms direct with your hotel.
Travelers are starting to hand trip planning to personal AI agents. Arrivl lets those agents check availability, book and pay on your own site, so the reservation comes to you direct.
99% of the top 200,000 websites are not built for AI agents.
Let AI agents book direct, and the revenue stays with you.
Illustrative example with fictional hotels and OTAs. Not affiliated with Meta.
The problem
OTAs are opening their doors to AI agents.
Mainstream OTAs are racing to build MCP servers so AI agents can book direct with them. Most hotel websites still need a human typing on a keyboard to make a reservation.
How it works
We build a portal where AI agents book direct with your hotel.
Connect your booking engine
We connect to the booking system you already run. Your website, your rates and the checkout human guests use all stay as they are.
Agents get a direct line
When an AI agent arrives with a booking request, the portal gives it your live rooms and rates, and an API to place the reservation. No forms for the agent to fight with.
The booking lands in your PMS
Payment goes through your own processor, and the reservation shows up in your PMS like any other direct booking.
Stays direct
The guest relationship stays with you.
Agents book on your direct channel. You are the merchant of record, and the stay comes in at your full room rate.
- i.Guest name, email and preferences in your PMS
- ii.Your loyalty and member rates offered to the agent
- iii.Your cancellation and deposit rules applied as written
- iv.No OTA commission on the booking
Agent insight
See how AI agents decide where to book.
Travelers ask an AI agent to find them a hotel, then ask it to book. We run those requests through the agents travelers use and record every step, so you can see where you win the guest and where you lose them.
Agent share
| Hotel | Business trip | Romantic getaway | Family | Concert | Long stay | Budget |
|---|---|---|---|---|---|---|
| Your hotel | 6% | 3% | 7% | 18% | 9% | 8% |
| Competitor A | 35% | 17% | 26% | 27% | 8% | 11% |
| Competitor B | 22% | 38% | 19% | 31% | 4% | 2% |
| Competitor C | 29% | 30% | 21% | 9% | 6% | 1% |
| Competitor D | 24% | 20% | 28% | 8% | 14% | 16% |
- 01Who gets recommendedHow often agents put your hotel on the shortlist for each kind of trip, next to your comp set.
- 02Where the booking goesOnce an agent picks you, whether it books on your website or sends the guest to an OTA.
- 03Why you lost the bookingThe step where the agent got stuck or changed course, like a price shown before tax, a login pop-up or a stricter cancellation policy.
- 04What agents get wrongOut-of-date or wrong facts AI repeats about your hotel, from opening dates to the pool.
- 05What agents do on your websiteThe AI agents that visit your site, the pages they open and the point where they leave.
From our tests
Muse went to the hotel's website first. The site blocked it, so Muse gave the traveler an OTA's price instead.
It happened on three separate searches. A traveler who books from that answer books through the OTA, and the hotel pays the commission on a guest who asked for it by name.
- 1A traveler asks Muse what the hotel costs
- 2Muse opens the hotel's own website
- 3The website blocks Muse before it can see a rate
- 4Muse quotes the OTA's price, and the booking goes there
Questions hoteliers ask
How do you see what AI agents do with my hotel?+
We use two sources. We run the requests travelers give their AI agents, from the first question to the last step before payment, and record what each agent searched, which hotel it picked and why. With a one-time setup on your website, we also see the AI agents that visit it, which pages they open and where they stop.
Which AI agents do you test?+
Muse, ChatGPT, Instinct, Claude, Claude Duet, Grokbot and Gemini, including their agent modes. We add new agents as travelers start using them.
What's in the report?+
How often agents recommend you against your comp set for each kind of trip, where they send the booking once they pick you, why they skipped you or went to an OTA, what they get wrong about your hotel, and a list of fixes ranked by impact.
Do I need to install anything?+
The agent insight report needs nothing from you. Seeing the agents that visit your own website takes a one-time setup with your web team.
Can AI agents book on my website today?+
Not always. Some hotel websites block AI agents before they can even see a room rate, so the agent quotes an OTA's price and books there. Others let the agent in, then stop it at a member login or a price shown before tax. We are building a direct line for agents into your booking system and opening it to a small group of hotels first. On the demo, we run an agent through your current booking flow so you can see what happens.
Does anything change for human guests?+
No. People see the same pages and book through the same checkout as today.
Be one of the first hotels AI agents can book direct.
The race just started. On the call, we run an AI agent through your current booking flow so you can see where it gets stuck, then show the same booking going through with Arrivl.